Social Ads & Analytics

Traffic keeps getting more expensive, and the era of advertising on gut feeling is over. We treat ad spend as an engineering problem: measurable, attributable, iterable.

Placement

• Domestic platforms: Douyin / Oceanengine, Xiaohongshu Spotlight, WeChat Moments and Channels, Bilibili.
• Overseas platforms: Meta, Google, TikTok for Business, X.
• Strategy and creative: audience targeting, bidding strategy, creative A/B testing and rapid iteration — making the platform’s algorithm work for you, not against you.

Analytics

Placement is only half of it; the other half is knowing where the money went:

• Conversion attribution: full-funnel tracking from impression and click to signup and payment, connecting the ad platforms with your own business data.
• Dashboards: cross-platform data consolidated into one real-time dashboard — spend, conversions, and ROI at a glance.
• Review and iteration: a debrief report each cycle, with budget adjusted as the data rolls in, getting sharper every round.

We don’t chase viral hits. We trust the data.