GEO

More and more users no longer “search” — they ask: they ask ChatGPT, ask Claude, ask AI search. Traditional SEO competes for ranking on the results page; GEO (generative engine optimization) competes for a place inside the AI’s answer — a brand-new battleground whose window is just now opening.

Citability

Which sources a model cites depends on which are more trustworthy and easier to cite:

• Factual structure: organizing brand and product information into clear, verifiable facts the model can read and confidently cite.
• Authoritative sources: building a content presence on the channels models trust, shaping training and retrieval at the source.

Machine-readable

• llms.txt and structured data: preparing the formats and entry points that generative engines want.
• Semantic markup: giving every block of content a clear meaning, so it isn’t missed during retrieval augmentation (RAG).

Tracking results

We continuously monitor how often, how accurately, and in what sentiment your brand appears in answers from mainstream AI assistants, correcting misinformation promptly and adjusting strategy as the data rolls in.

Rankings fluctuate. Being cited is the more durable asset.